Visual Identity for Gala | The G is for Graybill Visual Identity for Gala · The G is for Graybill

The Schuylkill Center for Environmental Education desired an update to their annual benefit, Enchanted Forest: Party Beneath the Stars. To entice guests, I wanted to conjure a scene of a magical, star-filled summer night among the trees and animals. I selection a limited palette from the organization's brand, illustrated flora and fauna that could serve as visual motifs across all pieces, and showcased these elements in a strongly vertical invitation so that guests would be welcomed with a dreamy night sky that opened into a forest scene below.

A suite of icon sets accompanied each pillar of the non-profit, their simplicity mirroring the silhouettes found in their logo.
Elements were applied to a basic suite of templates that allowed general staff to control and easily update content. The photos below show use of these templates, populated with facts by staff

Want to learn more about this project?

Contact me:
kristy.graybill @ gmail.com